January box office revenue nearly 4 billion, young town is the main box office-www.xici.net

In January the film grossed nearly 4 billion at the box office is the main town of youth in the first month of 2016 the film grossed nearly $4 billion at the box office is the main town youth – trainee newspaper reporter Xie Ruolin in 2016, Chinese film industry is still showing a continued good momentum. In January, the total box office grossed 3 billion 848 million yuan, an increase of 47.72%. At the same time, the Lunar New Year falls, the ensuing winter vacation schedule makes animation quickly occupied theaters, according to the "Securities Daily" reporter incomplete statistics, in January, the cumulative box office animation reached 830 million yuan, accounting for 21.57% of the total box office. On the other hand, the Lunar New Year’s day, "Mermaid", "three," Macao version "Fengyun 3" three films will become the main force for the Spring Festival. Insiders predict that the spring festival day, the national film box office is expected to break through 200 million yuan. The cartoon occupy important seats at the box office "according to the usual practice," the end of the month are often the film at the box office of the dormant period, on the one hand, we are busy preparing for the new year, first-tier cities in a youth returning tide, but the small and medium-sized city cinema layout does not keep up, resulting in a huge loss of potential audience; on the other hand, the lunar new year on the same day, usually is the Lunar New Year stalls burst climax, new year films are willing to choose the day of concentrated force, so in the first two weeks, the movie box office will show a slight decline in the trend." Zhu Yuqing, director of the Ministry of industry of China Film Critics society. However, in 2016 seems to be more special, the cat eye box office statistics, in 2016 January, the total box office of Chinese film reached 3 billion 848 million yuan, compared with the previous year, an increase of 47.72%. According to the "Securities Daily" reporter incomplete statistics, animation box office totaled 830 million yuan, accounting for 21.57%, won a place. In this regard, CPT planet famous animation director Liu Kexin on the "Securities Daily" the reporter said, "this year the animation industry emerged, especially the" return "to become phenomenal work, so that the audience has a new understanding of animation, Chinese animation from the ‘younger’ label has laid a good foundation, at the same time, the winter vacation the schedule is coming, the students become the main force in the cinema." It is worth mentioning that, in the 2016 new year file, the domestic animation bear infested 3 show good performance. As a result of three years of continuous production New Year Movie Animation IP, "bear 3" to play a stable, on the first day of gains of 55 million 750 thousand yuan at the box office, making it the "pleasant goat" grey wolf, the domestic animation market and a mature young IP. As of February 2nd, "bear infested 3" cumulative box office has exceeded 263 million yuan, the box office scale has surpassed the previous "pleasant goat, big big wolf". However, the domestic high-quality IP "bear infested 3" still lost to Hollywood masterpiece Kung Fu Panda 3. In January 29th, "Kung Fu Panda 3" was released, the first day of the box office billion yuan, the first weekend box office 339 million yuan, in the numerous animation market strong break through. 3 days before the film was released, the box office accounted for more than 70% of the total box office. Up to February 2nd, Kung Fu Panda 3 was tired

1月电影票房收入近40亿 小镇青年是票房主力   2016年首月电影票房收入近40亿元   小镇青年是票房主力   ■本报见习记者 谢若琳   2016年,中国电影行业依然呈现出持续向好的态势。1月份,电影总票房累计达到38.48亿元,同比增长47.72%。   同时,农历新年降至,随之而来的寒假档期使得动画片迅速占领院线,据《证券日报》记者不完全统计,1月份,动画片累计票房达到8.3亿元,占总票房的21.57%。   另一方面,大年初一,《美人鱼》、《三打白骨精》、《澳门风云3》三部影片将成为春节档主要争夺力量。有业内人士预计,春节当日,全国电影总票房有望突破2亿元。   动画片占得票房重要席位   “根据往年惯例,腊月底往往都是电影票房的蛰伏期,一方面,大家都忙着准备过年,一线城市的中青年掀起返乡潮,但是中小型城市的院线布局没有跟上,导致潜在观众大量流失;另一方面,大年初一当日,通常是贺岁档的爆发高潮,贺岁片都愿意选择那日集中发力,所以年前两周,电影票房都会表现出小幅下滑的态势。” 中国电影评论学会产业部主任朱玉卿表示。   不过,2016年似乎比较特殊,猫眼票房数据统计,2016年1月份,中国电影总票房累计达到38.48亿元,与上一年度相比,同比增长47.72%。据《证券日报》记者不完全统计,动画片票房共计8.3亿元,占比21.57%,夺得一席之地。   对此,华映星球知名动画导演刘可欣对《证券日报》记者表示,“今年动画行业显露头角,尤其是《大圣归来》成为现象级作品,使观众对动画片有了一个新的认知,为国产动画摆脱‘低龄化’标签奠定了良好的基础,与此同时,寒假档期来临,学生成为电影院的主要生力军。”   而值得一提的是,在2016年贺岁档中,国产动画《熊出没3》表现不俗。作为一个三年连续出品贺岁大电影的动漫IP,《熊出没3》发挥稳定,首日斩获5575万元的票房成绩,使之成为继《喜羊羊灰太狼》后,国产低幼动画市场上又一成熟IP。截至2月2日,《熊出没3》累计票房已经突破2.63亿元,票房规模已经超越前作《喜羊羊灰太狼》。   然而,国产优质IP《熊出没3》依旧不敌好莱坞力作《功夫熊猫3》。1月29日,《功夫熊猫3》上映,首日票房过亿元,首周末票房3.39亿元,在纷繁的动画市场中强势突围。该片上映前3天,收获票房占总票房的70%以上。截至2月2日,《功夫熊猫3》累计票房4.7亿元,“秒杀”同期所有作品,成为带动票房小幅度回暖的根本性因素。   业内人士普遍认为,《功夫熊猫3》总票房将突破前作《功夫熊猫2》在2011年创下的6亿票房纪录。   西南证券认为,动画片的崛起显示出国内观众对于动漫的普遍接受程度正在上升,市场对于动漫的认识也不再简单地认为是给低龄儿童观看的“动画片”。   从《功夫熊猫》以及前期的《熊出没》来看,动漫作为一个新兴的产业,商业模式正在逐步成型,其超长的生命力、极强的可衍生性都使得其具有巨大潜力可供挖掘, 这也是券商持续看好动漫产业的根本原因。目前,国内对于动漫的认识正在发生根本性转变,未来动漫将成为不亚于电影、电视剧的第三股影视作品力量。   春节当天面临“三强争霸”   相比动画片的“小打小闹”,大年初一,2016年的贺岁档将迎来第二轮爆发高潮,《美人鱼》、《三打白骨精》、《澳门风云3》三部影片将成为春节档主要争夺力量。   其中,以周星驰本人为IP的《美人鱼》争议最多,在宣传期中,就曾有媒体报道,光线传媒、龙腾艺都及和和影业三家公司为此片签署了18亿元的票房保底协议。这也意味着,市场对于周星驰的期待极高,而星爷似乎也可以“高枕无忧”了。   不过,也有业内人士对《证券日报》记者表示,虽然有周星驰坐镇,但是在互联网时代,票房未达预期的影片太多了,关键问题在于,老一代影人的传统观念,能否对准年轻人的胃口。   而《三打白骨精》由于被捆绑热门话题“六小龄童上春晚”,曝光率猛增,郭富城等明星阵容也为影片票房背书;《澳门风云3》本身已经成为一个成熟IP,周润发也极具感召力。   对此,朱玉卿表示,春节期间,应该会呈现出《美人鱼》、《三打白骨精》、《澳门风云3》三足鼎立的局面,“春节当天总票房应该不会低于2亿元,初二、初三也有望冲到3、4亿元。”   另一方面,从院线分布来说,春节期间,三、四线城市将再次成为票房主要贡献力量。2015年,三、四线城市的“小镇青年“一年贡献了36%的电影票房,成为票房争夺中,不可忽视的新生力量。   实际上,三、四线城市加快影院布局,也是近年来票房迅猛增长的主要原因之一。根据艺恩数据发布的《小镇青年白皮书》显示,2015年前三季度,有79%的新建影院布局在三线及以下的城市,随着三、四线城市院线不断增加,其观影人次也以30%以上的速度复合增长。   “对于小镇青年,利用‘渠道下沉’的营销思路,可以展开‘农村包围城市’的战略,对三线以下城市开展‘地级营销’。春节期间,伴随一、二线城市青年返乡热潮,可以预见的是,小镇电影院将再次成为贺岁档的主要生力军。”朱玉卿如是说。 进入【新浪财经股吧】讨论相关的主题文章: