The trapped profit crisis of Dongfeng Yueda KIA dealer network back – a large number of automobile

The trapped profit crisis of Dongfeng Yueda KIA dealer network back – a large number of Sohu in August 20, 2016, Dongfeng Yueda holds a 25% stake in KIA Jiangsu Yueda investment Limited by Share Ltd released annual report, which revealed the KIA 5.82% Dongfeng Yueda reduced half sales year-on-year decline in net profit is more serious, compared to the same period last year fell 63.89%. The other side of the decline in profits, it is the interests of dealers damaged, can only be sold, the conversion of other brands looking for growth. In June this year, is located in Beijing Asian Sports Village auto market, Dongfeng Yueda KIA 4S shop has stopped the car. As the northern capital of the largest Dongfeng Yueda KIA dealer, the shop exit reflects the market difficulties of Korean cars are met. Not only that, Guangdong’s largest dealer – together with the group’s part of the dealer submitted last year to apply for a refund. In April 2016, Shanghai has 4 Dongfeng Yueda KIA dealers plans to quit, are looking for home. Zhuhai Dongyue, Yantai Rong, Dongfeng Yueda KIA dealers also appeared such events. And the dealer network back behind, is the Dongfeng Yueda KIA’s own problems. Since the beginning of 2007, KIA by virtue of its high value Chinese Yan quickly occupied the market, to 2014, Dongfeng Yueda KIA sold 640 thousand vehicles, Chinese become KIA’s largest market. In the Chinese market development brainchild of KIA products has gradually expanded the scale, car K series have 7 models, and also introduced the SUV and new energy products. However, the recent sales of Dongfeng Yueda KIA did not increase with the product rich and. After 1-6 months of downturn, Dongfeng Yueda KIA in July an increase of 36.6%; in August, the cumulative sales of 42091 units, an increase of 61.8%, a total of 54.2% 1-8 months, but the main is the kingpin models with K3 and K2 led the overall sales support of enterprises. Although Dongfeng Yueda KIA’s sales decline, but the real cause of the dealer network back, is to save the sales policy at the expense of the interests of dealers. Since the beginning of June, the sales price of Dongfeng Yueda KIA 4S store has been adjusted. To run a hot car models K5, for example, the current discount of 4S stores in Shanghai between 22 thousand ~2.5 million, K3 models is the official drop of $6000, the dealer subsidies of $18 thousand. According to the dealer said: great discount, the more the more thanks to sell." It is reported that in 2010, Dongfeng Yueda KIA outlets number 440, 2012 to 564, while the 2015 target of 885 dealers, an increase of 57% compared to 2012 number of outlets. However, KIA’s sales did not increase the number of. Now, puerile, blind expansion, the crisis finally appeared.相关的主题文章: