Your Own Business Has Growth Potential, So Take It To Your Customers, Sell It!-punyu

Entrepreneurialism Gone are the days where a good service or product sells itself. Yes, one could argue that its not completely gone, but relying on this method will keep your business small, in fact you might be kicked out of business from fierce competitor. That is why marketing has become an essential part of sustaining and developing businesses in today"s world. A lot of people dislike selling, in fact; I personally do not enjoy selling. But if you enjoy what you do and know can see its impact in the lives of others, you will get off your backside with joy and go out there informing everyone about your business. So if marketing is essential and each and every small business owner is doing it, how can one grow their chances of generating effective leads through marketing? Talk to more people daily in regards to the solutions you provide – Don"t talk about what you do, but exactly how your product/service solves a problem. Starting is always a daunting process, but remember as your do it daily, it gets easier and becomes more productive. So you can start with a small but targeted number of potential customers/Clients. For example, your end target may be to talk to at least 100 people everyday; you can start with 15 people, then increase or exceed your target number, as you get better. The more customers you speak with about the help your business can provide, the greater your chances of getting more clients. Join as many business and networking activities as possible – You should attend good and targeted networking events; or you can organize your own-targeted networking events. Business is about constructing relationships, networks and trust. People will most likely do business with someone they know and trust, and will also recommend their friends to your business due to the relationship they’ve built with you. Nonetheless, you need to use your time wisely, so plan your week effective and be sure that participating in networking activities do not affect providing an efficient and timely product/service to your current client, because good services means repeat business. Therefore, plan to attend events during your idle/less busy hours and work at your busy hours. Keep it balanced! Don"t spam people with selling – I used to be part of several small business groups on Facebook, but have recently removed myself from all of these groups because of the constant advertising. I know the owners/administrators of these group must have set up the groups for like-minded entrepreneurs to network, post questions and share advice of everyday business topics, however, other members have screwed it up with constant spamming. They don"t contribute, but just advertise and sell their products/services. The truth is, no one wants to be sold to all the time. So please create genuine business relationships, be a listener. By visiting business occasions, talk less about yourself business, rather ask questions. The advantage of asking concerns is that it helps you understand the need of the individual and if you provide products/services that will help reduce or eliminate the difficulty, you stand a better chance of giving them that information and thus increasing your chances of a business relationship which then result in the individual getting your products or services. You also get word-of-mouth referrals via this medium. Use cost-free listing websites and discounted paid advertising – There are totally free listing websites or cheap paid websites when you can promote your business. i.e. Craigslist, Yell etc. Just type "free business listing websites" into www.google.com and you will get the information required. Remember to only advertise solutions; don"t waffle all about your business, because your potential client is just not looking to be impressed, but is looking for a product or service that will solve a problem or increase productivity. Apply social media avenue to market your business – Technologies have transformed the method we do business today. The arrival of websites like Myspace, Twitter, LinkedIn, YouTube etc. makes business a lot easier and marketing cheaper. By using these means to advertise your business is a good way of getting prospects, but don"t get carried away with the time spent on each platform. You must evaluate your potential market and what platform they’re mostly likely to be on and spend time there to market your business. Remember, no spamming, Build relationships, which then leads to business. If your potential clients are more on Facebook than twitter, then use more of Facebook and set the number of hours each day you will spend on each platform and try to measure the returns from each platform. I know this can sometimes be hard, but getting these stats can help you strategically plan for your social internet marketing and improve productivity. Remember, you can always outsource, if you lack time to do social internet marketing yourself. Join off-line business organizations and online business forums – Offline business communities like Chamber of Commerce, Marketing Consultant London groups, small business groups, BNI etc. can help your business increase through recommendations and networking. Joining online business forums give you a platform to network, engage in discussion, give tips and be recognized. As you continuously participate and provide advice, people in the group will see you as the specialist and come to you when they need advice and most times, they will visit your user profile to know more about you. Because they do this, there is a greater chance of them visiting to your website and as you know the more visit to your website the more clients/customers you are likely to get. So when providing information, know your issue perfectly and be concise and clear. Get in touch with Firms about speaking at activities – Speaking at occasions give you more exposure. So browse through your local community website and check for future events; call and ask to speak for free in some of the events. As you do free speaking at events and get known in your business, with time, you will be approached for compensated speaking. Remember when you speak at events; don"t offer your products/services on stage, else you lose your audience. You need to research your topic, be prepared to deliver the speech like you life depended on it and once you can capture the listeners; they will come asking for your business details and how you can help them backstage at the close of event. These are my few marketing tips for small businesses; larger business will use radio, TV & billboard advertising. But nevermind, as your business grows, you will have sufficient funds to do large-scale advertising, but in the meantime don"t throw away cash on marketing, only do cost-effective marketing. But don"t stop marketing because that is the channel for business growth. All the best!!! About the Author: 相关的主题文章: